Jacob Plasse is a Latin Grammy-winning and Grammy-nominated producer and guitarist living in NYC.

He is the founder of both Los Hacheros and Orquesta Akokán, and has worked with a diverse range of artists such as Aventura, Cardi B, Atticus Ross, Emily Wells, Lee Fields and Rachel Platten.

Jacob runs Chulo Records, a record label dedicated to vintage latin sounds whose artists include Flor de Toloache, Los Hacheros and Avenida B.

He is represented exclusively for commercials by Barking Owl.